Future projects

Policy adopted by the company in response to the global scenario

Sorbino, thanks also to the structural and economic solidity acquired in the pre-pandemic years, has managed to absorb most of the increases and not pass them on to the final product. A self-financing that aims not to impact the pockets of loyal customers who have always supported the brand over the course of 50 years of history. At the company level, however, new savings principles have been adopted to contain consumption and avoid waste. For example, replacing the lighting systems both in the central offices and in the stores with new, latest-generation, high-energy-saving and low-environmental-impact LED solutions.

Green economy

Sustainable fashion has been evolving for some time now, a trend that sees the launch of special collections, new materials and concrete actions by designers every year. One of the sectors with the greatest environmental impact, that of fashion textiles, second only to petrochemicals, is in fact changing course. Sustainability issues are becoming an integral part of corporate strategies, starting from some luxury brands up to fast fashion chains. For some years, the sector has been wondering how to introduce green policies and controlled supply chains to reduce the impact, investing in research on materials, processes, finishing, systems, waste disposal, recycling and reuse.
We are committed to designing more sustainable products, with more eco-friendly materials and processes. Thanks to innovative technologies and production techniques applied in the dyeing, finishing and processing of garments, we consume less water, chemicals and energy. The result is a better quality of the final garment.

Sustainability

The production of raw materials is one of the most important stages in the manufacturing of a garment.

For this reason, using more sustainable raw materials helps us reduce their impact. Garments produced using raw materials such as organic cotton, tencelTM lyocell or recycled fibers are labeled as care for fiber.

Our garments are produced using technologies that reduce water consumption in the production processes. The dyeing or washing processes of garments require greater water consumption. The use of closed cycles that allow water to be reused and technologies such as ozone or laser technology help us reduce water consumption in these processes.

For this reason, a few seasons ago we introduced the β€œEco
Wash”: Water is a very important resource for the ecosystem of our planet. Our company is committed to reducing water consumption as much as possible for the production cycle of our garments. Eg. In the normal production cycle of denim, approximately 65 liters of water are needed for each individual garment, through sustainable methods we have managed to reduce to only 25 liters, a 90% reduction in water.
This garment is certified as having low environmental impact.

β€œLESS IMPACT, BETTER WORLD!” By 2030, we aim to work only with recycled, organic or sustainably sourced materials.

Competitive advantages

We firmly believe that providing quality and eco-sustainable products at an affordable price is the main and most important task to reach the expected market share and the target audience. In a context where people might object that sustainable fashion is more expensive than average, it becomes crucial for a company to differentiate itself, define the offer and the image of a company in such a way as to allow it to occupy a distinct and appreciated position in the mind of the pre-established market segment. With confidence we open towards a "sustainable democratic era", making the quality, price and sustainability ratio one of the main attractions for customers.

Supply chain

We guarantee the transparency and traceability of the supply chain, to protect those who work along the supply chain, to allow consumers to know what is inside a garment and to build their loyalty, with great competitive advantages. However, it is not enough to implement these changes, we must also know how to communicate them: too often it emerges that "the consumer does not have the elements to evaluate whether a garment is truly sustainable or not". This is the ideal direction for the good of all. That of responsibility. We make the consumer more aware, who during the purchase phase, by scanning the QR code or reading the details on the label, can know who, how and where each garment was made, starting from the materials that compose it, to the accessories and packaging.