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COMPANY POLICY IN RESPONSE TO GLOBAL SCENARIO
Sorbino, thanks also to the structural and economic solidity acquired in the pre-pandemic years, has been able to absorb most of the increases and not pour them on the final product. A self-financing that aims not to impact the pockets of loyal customers who over the 50 years of history have always supported the brand.
At the company level, however, new savings principles have been adopted to contain consumption and avoid waste.
Es. replace lighting systems both in the headquarters and in the shops with new led solutions with high energy savings and low environmental impact of the latest generation.
GREEN ECONOMY
Sustainable fashion has long been evolving, a trend that sees every year the launch of special collections, new materials and concrete actions by designers. One of the sectors with the greatest environmental impact, that of fashion textiles, second only to the petrochemical, is in fact changing course.
Sustainability issues are becoming an integral part of corporate strategies, starting with some luxury brands and fast fashion chains. For some years now, the sector has been questioning how to introduce green policies and controlled supply chains to reduce the impact, investing in research on materials, processing, finishing, plants, waste disposal, recycling and reuse.
We are committed to designing more sustainable products with more environmentally friendly materials and processes.
Thanks to innovative technologies and production techniques applied in the dyeing, finishing and garment processing, we consume less water resources, chemicals and energy. The result is a better quality of the final garment.
SUSTAINABILITY
The production of raw materials is one of the most important steps in the manufacture of a garment. For this reason, the use of more sustainable raw materials helps us reduce their impact.
Garments produced using raw materials such as organic cotton, tencelTM lyocell or recycled fibres are labeled as care for fiber.
Our garments are produced using technologies that reduce water consumption in production processes. The dyeing or washing processes of the garments require greater consumption of water. The use of closed cycles to reuse water and technologies such as ozone or laser technology helps us to reduce water consumption in these processes.
For this reason we have already introduced the "Eco Wash" project:
Water is a very important resource for the ecosystem of our planet. Our company is committed to minimising water consumption for the production cycle of our garments.
Es. In the normal denim production cycle you need about 65 liters of water for each individual garment, through sustainable methods we have managed to reduce to only 25 liters, a 90% reduction in water. This garment is certified with low environmental impact.
“LESS IMPACT, BETTER WORLD!”
By 2030, we aim to work only with recycled, organic or sustainably sourced materials.
COMPETITIVE ADVANTAGES
We firmly believe that providing quality and sustainable products at affordable prices is the main and most important task to reach the market share and target audience. in a context in which people might object that sustainable fashion is more expensive than the average, for a company it becomes crucial to differentiate, define the offer and the image of a company in such a way as to allow it to occupy a distinct and appreciated position in the mind of the market segment to. With confidence we open to a "sustainable democratic era", making the quality, price and sustainability ratio one of the main attractions for customers.
SUPPLY CHAIN
We guarantee the transparency and traceability of the supply chain, to protect those who work along the supply chain, to allow consumers to know what’s inside a garment and to retain them, with great competitive advantages. However, it is not enough to implement these changes, we must also know how to communicate them: too often it emerges that "the consumer has no evidence to assess whether a garment is really sustainable or not". This is the ideal direction for the good of all. That of responsibility. We make the consumer more aware, that during the purchase, by scanning the QR code or reading the details on the label, you can know who, how and where each garment was made, from the materials that make it, accessories and packaging.